The 2009 Census by the Association of Online Publishers highlights the following Digital Publishing Industry trends for 2010:
• 95% of those surveyed have said that publishers need to embrace social media
• Just under 12% of all online traffic in the UK (19%+yoy) comes from social media interactions/sites
• 10% of traffic to news websites is driven from social media platforms
• By the end of 2010, 95% of the online US audience will be consuming ‘Social’ content
Interesting stats about social media - 12% of traffic comes from social media sources! That's a lot not coming from traditional search.
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