Pay Walls 
The simple formula of subscription magazines historically (you pay and I’ll give you everything) has now moved for the on-line channel. Pay walls are being erected all over the web allowing a user access to some free information but ensuring they pay for the “must have” or value added information you can supply.
Digital Magazine
sMainly used as a cheap distribution channel until technology can catch up and deliver a true reading experience. Understandably advertisers are not generally buying into this yet until the “real” readers or the core circulation are reading your magazine digitally
Free to Paid 
Giving away your knowledge of the market in exchange for ensuring a targetted and relevant audience was a good idea at the time. Problem is now that people expect it to be free and can usually get it from somewhere. The skill is added value and niche knowledge to be able to convert a free reader. It takes time, money and patience and, for the most part, low expectation.
Giving away your knowledge of the market in exchange for ensuring a targetted and relevant audience was a good idea at the time. Problem is now that people expect it to be free and can usually get it from somewhere. The skill is added value and niche knowledge to be able to convert a free reader. It takes time, money and patience and, for the most part, low expectation.
SCV 
The holy grail of data management ever since computers evolved to handle large amounts of data. Simple in theory but many companies have spent many millions of £’s achieving absoloutely nothing. There needs to be clear strategy and benefits attached to the amalgamation of your data into one view – and not just a “wouldn’t it be nice” attitude.
The holy grail of data management ever since computers evolved to handle large amounts of data. Simple in theory but many companies have spent many millions of £’s achieving absoloutely nothing. There needs to be clear strategy and benefits attached to the amalgamation of your data into one view – and not just a “wouldn’t it be nice” attitude.
Social Media Marketin
g
The number of social sites that have a large enough following to entice advertisers profitable can be counted on the fingers of one hand – but it is growing. Marketeers not only see the benefit in accessing these millions but have also realised that they need to be there to listen to, influence and act on the “buzz”.
gThe number of social sites that have a large enough following to entice advertisers profitable can be counted on the fingers of one hand – but it is growing. Marketeers not only see the benefit in accessing these millions but have also realised that they need to be there to listen to, influence and act on the “buzz”.
Mobile Media
Less than 20 years since mobile phones appeared on the streets and last month we saw the launch of the first version of the Ipad.
We have seen a distinct change in the way we communicate - both professionally and socially. Although I don’t own an IPad right now I know in the future I will (or some other manufacturer’s equivalent). Quite soon it will make the transition from being used by a small definable sector of people (much like Apple Macs) to mainstream - maybe the saviour of the magazine publishing industry.
Less than 20 years since mobile phones appeared on the streets and last month we saw the launch of the first version of the Ipad.
We have seen a distinct change in the way we communicate - both professionally and socially. Although I don’t own an IPad right now I know in the future I will (or some other manufacturer’s equivalent). Quite soon it will make the transition from being used by a small definable sector of people (much like Apple Macs) to mainstream - maybe the saviour of the magazine publishing industry.
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