Friends Reunited Facebook Revisited

Interesting to see the plans that Brightsolid have for Friends Reunited after they bought it (including Friends Reunited Dating and Genes Reunited - they already own a heritage site) for £25m last year. ITV rushed out and bought it 4 years before for £175 million like a child after Xmas who has some money from his aunty to spend.

Intent on ensuring the brand is not just a footnote in the ascent of Social Media, they admit the site needs to become stickier to interest advertisers and want to create a social destination that focuses on real relationships rather then the "friends" model of Facebook.

They are quoted as saying that they want to introduce "quirky features such as social games" but in the hyper dynamic world of Social Media I reckon that following the Facebook model is not enough - in Seth Godin's world, this isn't Purple Cow thinking.

Skeptisism at its very best...

http://www.youtube.com/watch?v=6e-3nILrROU

Beautiful, scary and awesome!