Some clever companies are adept at using the power of viral marketing and the dynamics of social media to facilitate this.
Audio and video content, if handled well, is an extremely effective way to draw people to your site and keep them there.
It can so easily go viral - introducing newcomers to your brand and reinforcing brand awareness in a way that text rarely does. Within minutes of being uploaded to YouTube a brand can see its efforts all over Twitter, Facebook and other social networks.
Consider those orchestrated outbursts of song that appear on TV adverts loosely linked to a chocolate bar or mobile network. Again within minutes, mobile media and camera phones enable the brand and message to start the viral journey.
Of course Facebook gets a look in as well - Take the fan page option. Ikea recently promoted the launch of a new store through its fan page. It uploaded pictures of Ikea rooms and the first customer to tag their name in the picture won the product.
Cisco and IBM are two B2B firms committed to addressing customer concerns and comments through Facebook fan pages. Meanwhile, Dell’s fan page provides information on product launches, but also doubles up as a support forum, where customers can post questions and download how-to and set-up guides.
Audio and video content, if handled well, is an extremely effective way to draw people to your site and keep them there.
It can so easily go viral - introducing newcomers to your brand and reinforcing brand awareness in a way that text rarely does. Within minutes of being uploaded to YouTube a brand can see its efforts all over Twitter, Facebook and other social networks.
Consider those orchestrated outbursts of song that appear on TV adverts loosely linked to a chocolate bar or mobile network. Again within minutes, mobile media and camera phones enable the brand and message to start the viral journey.
Of course Facebook gets a look in as well - Take the fan page option. Ikea recently promoted the launch of a new store through its fan page. It uploaded pictures of Ikea rooms and the first customer to tag their name in the picture won the product.
Cisco and IBM are two B2B firms committed to addressing customer concerns and comments through Facebook fan pages. Meanwhile, Dell’s fan page provides information on product launches, but also doubles up as a support forum, where customers can post questions and download how-to and set-up guides.
