Some very encouraging on-line advertising research results from Adobe http://www.appleinsider.com/articles/11/01/24/adobe_survey_finds_readers_engaged_with_ads_on_apples_ipad.html
The bottom line is that the publishing industry still is trying to understand what it needs to do to take advantage of new media and content delivery devices such as tablets. It can't be ignored, however, that they represent a new opportunity to reach the early adopter customer base – those that are highly engaged and influential in social media. These digital publications also allow companies to use interactive and creative digital content to bring new life to a story.
No comments:
Post a Comment