So, the rumour industry has it that the creators of both Twitter (for sale) and Linked In (IPO poposal) are attempting to realise some revenue from their products The same rumour fancies Twitter will go for something like £10billion - not bad for a product that doesn't make any money.
This is probably more what the suitors (Google? Facebook?) are prepared to pay to avoid anyone else getting hold of Twitter.
But my angle is this...whoever takes them over will be keen to monetise the brands very quickly. I'm not sure that these network users will take kindly to overt commercialisation of what they consider to be "their" network - this in turn will push them to look somewhere else for the next big thing.
Somehow they will have to keep audience and marketeers engaged - a tightrope if ever i saw one.
However, 130 million eyeballs a day on Twitter alone must be worth something if someone gets it right.
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