Tuesday, 5 April 2011
Demise of CC?
Some interesting publisher survey results from The Specialist Media Show... * 34% are charging for online content now – and another 15% have plans to do so in the next two years * One-third of those can charge several hundred pounds for annual subscriptions * 16% already charge for web-based digital editions, and a further 12% bundle with a print subscription * 22% already have a mobile app or are about to launch – a further 15% plan a launch in the next year. * 34% plan a digital archive – either subs-driven or ad-funded * 42% are planning a tablet edition * 53% are planning to add video content And, perhaps most interestingly, they are bullish on the prospects for print, with 85% expecting consumer magazines to be in print beyond 2020, with specialist consumer titles the most resilient. However, 42% expect all printed business magazines to be subs only within 5 years. I'm not sure about the last set of figures - over 40% see the final demise of controlled circualtion? Surely there will be still room for a tightly targetted controlled circulation in the media mix. what do you think?
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