Some interesting research results on which publishers have got to grips with mobile content delivery.

Less than 10% of UK print media publishers have their content correctly re-purposed for mobile delivery - whether that be as a mobile app or a mobile web site that can be viewed effectively on a smart phone. B2B publishers fall well behind this figure (exceptions at Incisive and WR). Two pieces of information make me think the time is now.

1) 10-15% of Google searches come from mobile phones and therefore the results of those searches are viewed on a phone.

2) There are over 11 million smart phone users in the UK and this is undoubtedly growing apace At what point do you decide to make the most of this content delivery technology?

When do publishers decide that the time is right to make this investment?