How readers want to receive their content is changing and new technology is working hard to keep up. Digital and Mobile media is past the early adopters stage and becoming mainstream.
Currently publishers of print media cover this option by exactly reproducing their print on-line but that's the lazy way out - digital offers so much more for advertisers and readers alike.
I manage circulations for "traditional"publishers and an increasing large sector are opting to receive the digital content over the print issue.
Take a look - http://www.danielverrellsdigital.co.uk/
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