uh-oh. Been three months since i was last here. Have excuses but nothing you want to hear about. I'm back in the saddle with Cuz the Studs on Sunday. He seems to have a faster riding style than me and I'm not sure why. Not sure he's any fitter (although not a smoker)...aha - think i've just hit the nail on the head. He's got a Cannondale racer which is a real ball crusher. Me - I prefer the gentleman style of a sit-up-and-beg.

Target for this month is to hit 25 miles in a serious session and go more than once a week. Brighton is looming and at the current rate it'll take me 5 hours - not including pub breaks.

Whay? You cleaned your bike? yesiree - gave it a once over with a damp cloth and it's sparkling like a goodun

Record week

Now, I know to you athletes out there it's not very impressive but I covered 50 miles last week - on my own, with Leon and with Studs Cuz. Made it to Groombridge with Leon and another road ride around Cowden Lingfield and back to East Grinstead

Have realised that Leon needs a new bike instead of the solid iron one I bought him a couple of birthdays ago - Ebay here we come.

OK, bikes back and it's feeling athletic and taut. Celebrated with a 15 mile round trip along the Worth Way to Three Bridges. I've done over 50 miles this week (my cycling week starts on Saturday)

I have noticed some bicycle etiquette and I'm not sure i want to join in. It seems 95% of cyclists acknowledge each other - but only if one thinks the other is doing it for more than transport reasons. Hard one to judge sometimes so am not going to bother. People walking don't acknowledge other walkers and people in cars don't go round beeping to each other to say hello.

London to Brighton

Interspersed with nuggets of wisdom mostly gained from time spent on the WWW I want to diarise my efforts to get my ne and my boy (Leon) from London to Brighton using nothing but pedal power. Many years ago (actually many, many years ago) I completed the course with my cousin - half a life time of cigarettes and beer since isn't going to help.

So I bought a bike - a fairly genteel road-going hybrid which feels like a Rolls compared to anything I have ever ridden before. It's only an entry level Specialized but surely good enough to get my 13 stone of wheezy body to the end of the course.

Four weeks in and we've been out and about most weekends. The Worth Way is a handy cycle track - mostly flat with some pubs along the way - local to here and 2o miles from one end to the other. I love this time with Leon and, I think, he likes it too.

I've even done some road work with my friend the cycle geek - Studs Cuz. Last week we did 20 miles around the Gatwick area - beautiful. Some great hills that reward your efforts to get up them with some wind-in-the-hair downhill freewheeling.

My bikes in for it's first service now - spongy brakes need attending to - can't wait to get it back.

Some interesting research results on which publishers have got to grips with mobile content delivery.

Less than 10% of UK print media publishers have their content correctly re-purposed for mobile delivery - whether that be as a mobile app or a mobile web site that can be viewed effectively on a smart phone. B2B publishers fall well behind this figure (exceptions at Incisive and WR). Two pieces of information make me think the time is now.

1) 10-15% of Google searches come from mobile phones and therefore the results of those searches are viewed on a phone.

2) There are over 11 million smart phone users in the UK and this is undoubtedly growing apace At what point do you decide to make the most of this content delivery technology?

When do publishers decide that the time is right to make this investment?

great newspaper ad here which i think captures the spirit of "let's not get carrried away with all things digital"

http://bit.ly/mkAfvJ

Demise of CC?

Some interesting publisher survey results from The Specialist Media Show... * 34% are charging for online content now – and another 15% have plans to do so in the next two years * One-third of those can charge several hundred pounds for annual subscriptions * 16% already charge for web-based digital editions, and a further 12% bundle with a print subscription * 22% already have a mobile app or are about to launch – a further 15% plan a launch in the next year. * 34% plan a digital archive – either subs-driven or ad-funded * 42% are planning a tablet edition * 53% are planning to add video content And, perhaps most interestingly, they are bullish on the prospects for print, with 85% expecting consumer magazines to be in print beyond 2020, with specialist consumer titles the most resilient. However, 42% expect all printed business magazines to be subs only within 5 years. I'm not sure about the last set of figures - over 40% see the final demise of controlled circualtion? Surely there will be still room for a tightly targetted controlled circulation in the media mix. what do you think?