The 2009 Census by the Association of Online Publishers highlights the following Digital Publishing Industry trends for 2010:
• 95% of those surveyed have said that publishers need to embrace social media
• Just under 12% of all online traffic in the UK (19%+yoy) comes from social media interactions/sites
• 10% of traffic to news websites is driven from social media platforms
• By the end of 2010, 95% of the online US audience will be consuming ‘Social’ content
Interesting stats about social media - 12% of traffic comes from social media sources! That's a lot not coming from traditional search.
Friday, 23 July 2010
Thursday, 15 July 2010
Target the early adopters
Seth Godin suggests it's the early adopters that marketeers need to influence. If you're targetting the mass market - it's too late.
People are just getting to grips with mobile media. It's use is farly near the beginning of a bell curve but mass market is just round the corner. Market to the innovators and early adopters who will use, adapt and influence the mass market.
People are just getting to grips with mobile media. It's use is farly near the beginning of a bell curve but mass market is just round the corner. Market to the innovators and early adopters who will use, adapt and influence the mass market.
Wednesday, 7 July 2010
Digital Magazines
I'm getting increasingly impressed by the interactivity that digital publishing allows over traditional print media. Video, links etc allows the advertiser extra dynamism and, of course, allow the publisher to charge for that.
Are we near the point where digital magazines (b2b particularly) have value on their own and can create their own revenue?
Are we near the point where digital magazines (b2b particularly) have value on their own and can create their own revenue?
Thursday, 1 July 2010
B2B Magazine Industry
Challenging and exciting times for the B2B magazine publishing industry. I've put together what I think are the top 6 issues that we have to embrace to advance - any more i can add?
Digital Magazine
s
Mainly used as a cheap distribution channel until technology can catch up and deliver a true reading experience. Understandably advertisers are not generally buying into this yet until the “real” readers or the core circulation are reading your magazine digitally
Pay Walls 
The simple formula of subscription magazines historically (you pay and I’ll give you everything) has now moved for the on-line channel. Pay walls are being erected all over the web allowing a user access to some free information but ensuring they pay for the “must have” or value added information you can supply.
Digital Magazine
sMainly used as a cheap distribution channel until technology can catch up and deliver a true reading experience. Understandably advertisers are not generally buying into this yet until the “real” readers or the core circulation are reading your magazine digitally
Free to Paid 
Giving away your knowledge of the market in exchange for ensuring a targetted and relevant audience was a good idea at the time. Problem is now that people expect it to be free and can usually get it from somewhere. The skill is added value and niche knowledge to be able to convert a free reader. It takes time, money and patience and, for the most part, low expectation.
Giving away your knowledge of the market in exchange for ensuring a targetted and relevant audience was a good idea at the time. Problem is now that people expect it to be free and can usually get it from somewhere. The skill is added value and niche knowledge to be able to convert a free reader. It takes time, money and patience and, for the most part, low expectation.
SCV 
The holy grail of data management ever since computers evolved to handle large amounts of data. Simple in theory but many companies have spent many millions of £’s achieving absoloutely nothing. There needs to be clear strategy and benefits attached to the amalgamation of your data into one view – and not just a “wouldn’t it be nice” attitude.
The holy grail of data management ever since computers evolved to handle large amounts of data. Simple in theory but many companies have spent many millions of £’s achieving absoloutely nothing. There needs to be clear strategy and benefits attached to the amalgamation of your data into one view – and not just a “wouldn’t it be nice” attitude.
Social Media Marketin
g
The number of social sites that have a large enough following to entice advertisers profitable can be counted on the fingers of one hand – but it is growing. Marketeers not only see the benefit in accessing these millions but have also realised that they need to be there to listen to, influence and act on the “buzz”.
gThe number of social sites that have a large enough following to entice advertisers profitable can be counted on the fingers of one hand – but it is growing. Marketeers not only see the benefit in accessing these millions but have also realised that they need to be there to listen to, influence and act on the “buzz”.
Mobile Media
Less than 20 years since mobile phones appeared on the streets and last month we saw the launch of the first version of the Ipad.
We have seen a distinct change in the way we communicate - both professionally and socially. Although I don’t own an IPad right now I know in the future I will (or some other manufacturer’s equivalent). Quite soon it will make the transition from being used by a small definable sector of people (much like Apple Macs) to mainstream - maybe the saviour of the magazine publishing industry.
Less than 20 years since mobile phones appeared on the streets and last month we saw the launch of the first version of the Ipad.
We have seen a distinct change in the way we communicate - both professionally and socially. Although I don’t own an IPad right now I know in the future I will (or some other manufacturer’s equivalent). Quite soon it will make the transition from being used by a small definable sector of people (much like Apple Macs) to mainstream - maybe the saviour of the magazine publishing industry.
Subscribe to:
Posts (Atom)